The company will roll out the 75 TV series acquired from Quibi throughout 2021, executives added. 'The Quibi deal fits into that in the sense that it's premium content.'

As the scale grows, we'll continue to look more broadly at all the different types of content that we can acquire,' Wood said. 'The growing scale of The Roku Channel allows us to do deals like this where perhaps we couldn't have done them a couple of years ago.

The company in 2020 added about 100 million linear channels to The Roku Channel network, he said, and growing The Roku Channel was behind the purchasing of the content assets of failed mobile streaming platform Quibi Holdings LLC. 'The Roku Channel now reach households with approximately 63 million viewers.' 'Reach and streaming hours of The Roku Channel are growing twice the platform rate,' CEO Anthony Wood said on the webcast. 18 earnings webcast said its Roku Channel engagement is one of the fastest growing segments of the company.

While not all those accounts are spending considerable time on The Roku Channel, executives during a Feb. That figure includes, but is not limited to, users that engage with its ad-based Roku Channel, which is an ad-supported streaming platform that spans partner networks as well as accounts activated on Roku devices to purchase third-party apps and content. The company reported 51.2 million active accounts on its cross-channel platform. or even ad-supported services like ViacomCBS Inc.'s Pluto TV, its growth at the outset of 2021 and its profitability figures are making it a solid contender to compete in a second-tier streaming marketplace. While Roku operates under a different business model than pure-play streaming subscription services like Netflix Inc. The company grew its platform significantly in 2020 as the pandemic left consumers with only at-home options for entertainment. delivered a massive earnings beat as it swung to profit in the fourth quarter 2020 and continued to benefit from pandemic impacts that could boost its standing into the upper echelons of the so-called streaming wars.

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